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This site ideawoodfloors.com states the following, "New hardwood floors added to your home can add warmth and elegance." Our analyzers noticed that the website said " We install, maintain and repair all types of hardwood flooring." The Website also stated " When there is damage to hardwood floors sometimes just a few boards are enough for repair and restoration. We can refinish your old warn and dull hardwood floors to make them look flawless and immaculate again. Welcome to Idea Wood Floors. Add beautiful and durable hardwood flooring from Idea Wood Floors to your home! Site development by 847studio." The website's header had idea wood floors as the most important keyword. It was followed by chicago hardwood flooring company, hardwood floor installation, and hardwood floor repair which isn't as ranked as highly as idea wood floors. The next words the site used was hardwood floor recoating. hardwood floor finishing was also included but could not be viewed by search crawlers.